PR agency Acceleris has cemented its reputation as one of the UK’s leading motor sector communications agencies having been appointed by Nexus Vehicle Management – the leading provider of corporate vehicle rental in the UK.
Leeds-based Nexus provides businesses with flexible rental solutions spanning over 500,000 cars and commercial vehicles from more than 1,700 locations around the country.
Nexus was listed at number 34 in the Sunday Times Profit Track 100 for 2013 – a national league table of private companies with the fastest-growing profit over the past three years.
The business is also a market leader in providing rental vehicles for the needs of disabled customers, through its sister company Adapted Vehicle Hire.
Acceleris will work with Nexus to champion a series of customer and corporate communications around planned growth and innovation, including service enhancements linked to IRIS, its revolutionary online booking tool and rental management system.
Campaign activity will span media relations, social media, events and corporate social responsibility activity.
Acceleris has made a series of significant additions to its motor sector portfolio during 2014. These include Vantage, the rapidly expanding £200million multi-marque motor retail group, Trusted Dealers, a franchise dealer owned used car website, industry trade body The National Franchise Dealer Association and UK Fuels, a leading fuel card provider.
Acceleris Director and Head of PR Louise Vaughan said: We’re incredibly excited to be working with such an innovative and fast growing business as Nexus and we are hoping our own dynamic approach will compliment them well. By working closely with their in house marketing and technical teams we will be looking at a programme of both digital and traditional media activity designed to tap directly into target client sectors and in turn, generate interest and enquiries.
David Brennan, Chief Executive Officer at Nexus, added: Nexus has a strong track record of solid commercial growth but we’re now looking to accelerate this further with a series of corporate and client led developments. The Acceleris team will therefore play an important part in ensuring more people than ever before know about the Nexus proposition and more importantly, how it can benefit their business.
