A campaign by Chippindale Foods highlighting its partnership with the Bumblebee Conservation Trust has won a national industry award.
Chippindale’s Bee Friendly free range egg campaign scooped the Marketing Initiative of the Year award at last week’s BFREPA conference for the British free range egg industry.
The egg producer’s Bee Friendly Farm Scheme has led to the creation of 16 acres of bee habitat across nine bee friendly free range poultry farms. Between them the farms within the scheme now produce enough eggs to supply the entire Chippindale “Yorkshire” egg brand, which is sold in regional Morrisons and Co-op stores.
Chippindale Foods is the only food production company to partner with the Bumblebee Conservation Trust and, as well as increasing habitats and raising awareness of the bumblebee’s plight, the collaboration has led to the development of a training programme for farmers and their families to help them monitor species types and numbers on their land.
Nick Chippindale, managing director of Chippindale Foods, said the marketing campaign has involved new shelf packaging, in-pack information to help consumers identify bees in the wild and a competition to coincide with the company’s involvement in the Great Yorkshire Show.
Nick said:
The success of the campaign has been helped by the enthusiasm of the farmers we work with who have really got behind the initiative and supported our efforts to create a network of bee friendly farms that produce eggs for us.
Chippindale Foods dates back to 1930 when Leonard Chippindale introduced poultry to the family farm in Harrogate. In 2013 the company invested in a new £5m purpose-built 55,000sq ft low carbon egg packing facility on the outskirts of Harrogate which can handle over 6 million eggs a week.
We are delighted that the scheme’s success has been recognised by the British free range egg industry with this national award.
We are always on the lookout for new and existing free range egg producers to join us and we are currently recruiting to support the continued growth of our business, including our Bee Friendly range.
