Many of the independent restaurants in Harrogate have come together to develop a stronger brand “Harrogate Independent Restaurants”
The initiative has support from restaurants such as Deano’s Graze and Grill, William & Victoria, Nutrition Joe’s, Damn Yankee, Cattlemen’s Association, Cardamom Blacks, Luigi’s, Norse and Baltzersens.
It is about developing a greater awareness of how good local independents can be, along with the passion and commitment that a local operator puts into their business. It’s a step to helping them maintain position against the influx of chain operators to the town.
The website will feature information on each independent local restaurant, news and offers. It will become the go-to place for local indies. It’s a relatively innovative way of working, with research showing that it is a way that they can challenge chain brand dominance by creating a stronger local brand.
A more formal launch will happen in the coming weeks.
The developing website can be seen at www.harrogateindependents.co.uk
and organisers are asking for support by joining the Facebook page https://www.facebook.com/Harrogate-Independent-Restaurants-1600581566909390/
Any enquiries from restaurants that would like to be involved admin@harrogateindependents.co.uk
