Extra Time! (from left to right) Ripon Rugby Club Ex President, Andy Proud, Ripon Rugby Club Director of Sponsorship, Dave Naylor, Ripon Rugby Club President Tim Wray, T&R Theakston Ltd Executive Director Simon Theakston and T&R Theakston Ltd Sales Development Manager Barry Gibb
Extra Time! (from left to right) Ripon Rugby Club Ex President, Andy Proud, Ripon Rugby Club Director of Sponsorship, Dave Naylor, Ripon Rugby Club President Tim Wray, T&R Theakston Ltd Executive Director Simon Theakston and T&R Theakston Ltd Sales Development Manager Barry Gibb

Theakston’s and Ripon Rugby Club’s long-standing partnership goes into extra time

28 October 2015

A partnership first struck between a North Yorkshire brewery and a local rugby club more 50 years ago has gone into extra time.

For T&R Theakston Ltd has continued its sponsorship of Ripon Rugby Club – thought to be one of the longest continual sporting sponsorships in the country for a further three years.

Under the new deal, the Masham-based brewer will continue to have its name emblazoned across the front of the players’s shirts and its beers will be sold in the clubhouse, which has recently undergone a £70,000 facelift.

In addition, the company logo will also appear on the exterior of the clubhouse, on the scoreboard, ground signs and player’s training pads.

 

T&R Theakston Ltd executive director Simon Theakston said:

We are delighted to have renewed our partnership with Ripon Rugby Club, which was first started in the 1950s.

This was our very first commercial sponsorship, and, 55 years later, it is still going strong. We believe it is also one of the longest continual sporting sponsorships in the country.

Like us, Ripon Rugby Club has a long and proud tradition, and we are thrilled that the players will continue to sport our name on their shirts.

And, once the final whistle has blown, players and supports alike can retreat into the wonderful, new look clubhouse, for a well deserved pint of Theakston’s cask ale.

 

Ripon Rugby Club President Tim Wray, who captained the club from 1973-1978 – said:

Having Theakston’s renewing its sponsorship for another three years is fantastic news for the club.

We have invested heavily in our clubhouse and sponsorship is key to our ongoing success.

Having the Theakston name associated with us for another three years is certainly something I will raise a glass to!

Leave a Reply

Your email address will not be published.

Advertising

Latest Posts

revor Hatton, Associate Next-Up, receiving award - Service Excellence Awards

A group of men standing on stage AI-generated content may be incorrect. Next-Up has been named the winner of the Excellence in Client Solutions category at The Professional Services Management Excellence Awards 2025, a prestigious event held in collaboration with Harvard Business Review and the Financial Times. Now in its 22nd year, these respected awards celebrate outstanding leadership and management amongst professional services firms worldwide. Next-Up received this recognition for its pioneering work in supporting partners in their approach to retirement planning within professional firms, successfully normalising crucial conversations, enhancing client retention, and improving team succession processes. Next-Up’s innovative approach transforms partner retirement from a potential loss into a strategic opportunity, creating ongoing value for firms, a positive legacy for partners, and benefits for the broader society. The initiative supports positive exits, enhances brand reputation, delivers tangible health benefits, and improves succession planning. “We are deeply honoured to receive this recognition,” said Victoria Tomlinson, Founder and Chief Executive at Next-Up. “This award validates our commitment to reimagining retirement transitions in professional services. Our approach ensures that decades of expertise and relationships aren’t lost but instead leveraged to create lasting value for firms and their retiring partners alike.” The judges particularly noted Next-Up’s holistic methodology, which addresses both the business challenges and human elements of partner transitions through workshops, resulting in measurable improvements in client retention and team development. Trevor Hatton, associate of Next-Up and a key facilitator of the firm’s workshops, attended the ceremony and collected the award on behalf of the team. Next-Up remains committed to driving positive change in how professional services firms approach partner retirement, turning what was once viewed as an inevitable challenge into a strategic advantage.

3 April 2025

Advertising

Go toTop