Harrogate-based High Street TV (HSTV), the multi-channel retailer, welcomed celebrity Alex Gerrard to its offices yesterday (Thursday 25th April) to discuss further opportunities to promote the company’s products following the success of its ‘Shake Weight’, which has sold six million units worldwide.
HSTV has worked with Alex, wife of Liverpool football captain, Steven Gerrard, over the last two years where she has promoted the company’s products through a series of 30 minute infomercials, that appear on its dedicated TV channel on Sky TV as well as its presence on other TV channels including ITV and 5*
The company held a workshop with Alex to discuss other potential product endorsements as well as promotional opportunities across the sports and fitness, health and beauty product ranges.
HSTV Executive Chairman Andrew Malcher said:
Through working with Alex we have been able to gain good exposure in our target markets and we look forward to developing our business relationship with her still further in the future.
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Alex Gerrard commented:
I really enjoy working with HSTV. The company’s innovative product portfolio is really impressive and I can see first-hand how they can really benefit its customers. I look forward to exploring further opportunities to promote the company’s product offering.
Against a background of challenging economic conditions and slow retail growth through traditional methods, High Street TV’s compelling approach is driving £multi-million sales via TV allied to increased revenues and footfall in-store with a lower cost of acquisition. It is a model proving increasingly attractive to the best known names in UK retailing with more than 35 leading retail organisations now in its client portfolio.
