Theakston’s sales “take off” at Leeds-Bradford airport

26 October 2012

A Yorkshire brewery is seeing one of its most popular ales “take off” at Leeds Bradford International Airport.

Theakston’s Best Bitter – which is brewed by Masham-based T&R Theakston Ltd – has been chosen by the operators of the Saltaire, a newly-opened bar and eatery within the departures lounge, as one of its select number of locally-brewed real ales.

And, in addition to being served by the pint and half-pint, Theakston’s Best Bitter is also a key ingredient in a number of dishes on the food menu, including steak and ale pie and fish in beer batter.

 

Theakston’s takes off at LBA! (from left) T&R Theakston Ltd Marketing Manager Victoria Bramley, SSP Multi Unit Manager Ian Palmer and T&R Theakston Ltd Executive Director Simon Theakston, behind the bar at the newly-opened Saltaire Bar at Leeds Bradford International Airport
Theakston’s takes off at LBA! (from left) T&R Theakston Ltd Marketing Manager Victoria Bramley, SSP Multi Unit Manager Ian Palmer and T&R Theakston Ltd Executive Director Simon Theakston, behind the bar at the newly-opened Saltaire Bar at Leeds Bradford International Airport

The new bar – designed as part of an £11m investment programme to improve facilities at the airport – is being operated by SSP, which runs more than 580 units in over 150 travel locations in airports, railway stations and shopping centres in the UK alone.

 

Ian Palmer, SSP Multi Unit Manager said:

For both the Saltaire Bar and our other outlet at the airport, Camden Food Co, our aim is to provide quality food and beverages that are both inspired and sourced from within the Yorkshire region.

When it comes to beer, Yorkshire folk just love cask ale, which is why we’re choosing Theakston’s, one of the region’s best-known breweries.

Theakston’s Best Bitter is proving immensely popular with travellers wanting a last taste of Yorkshire before their flight. It’s taking off very nicely indeed!

 

T&R Theakston Executive Director Simon Theakston said:

This is an exciting development for us. We are delighted to be part of such a prestigious facility.

With up to two hours to kill before a flight, there’s no better way to relax ahead of the journey than with a glass or two of Theakston’s. I’m delighted our Best Bitter is proving to be the perfect travelling companion for so many.

 

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